Visitor retention should be a high priority when creating a website.
Images on your website should reflect your values as a business and what your business stands for. A good quality image has the power to grab the attention of your website visitors and can encourage them to go with your company.
A company could be well established and offer a great service but if their website displays poor images it can have a negative effect on the company and its reputation. Visual communication is just as important as written because using visuals can help site visitors remember information more effectively, for example, the company logo.
Visitor retention should be a high priority when creating a website and by having visual content can help potential customers absorb and take in information easier and quicker.
Making use of good quality images allows for a richer experience for all visitors instead of monotonously reading big chunks of text. Unlike books, it is important that all readers have a similar interpretation of what has been written so to avoid confusion and time wasting but an image speaks volumes and relays what needs to be said in much less time.
Good quality imagery can pack a real punch if done right and can increase engagement with your visitors. It isn’t just about creating a good first impression but also one that lasts.