What draws you in to read more? Aside from engaging text, typography is just as important when it comes to the composition of the text. Choosing the right font for a piece of text depends on the length of the text, the purpose of the text, the size of the text… you get the idea.
For pieces of lengthy text such as online newspaper articles, e-books etc., Serif typefaces are the most commonly used. Serif is said to be easier to read because of the flicks on the letters which help the eye travel to the next letter, the way cursive writing does which enables ease of reading and fluidity.
Sans Serif is more clean-cut looking with more definite spacing between letters. Its many typefaces are used for things like brochures, reports but can and is used for anything with a more liberal, relaxed purpose. Sans Serif is great for catching the eye with its bold straight edge lettering. This is taken advantage of and is used a lot for column headings, charts and graphs and captions etc. Because of its clear style, this font is typically favoured more for smaller text, as it has the clear spacing between each letter.
Handwritten typography has become increasingly popular in recent years because of its relaxed and diverse style. It certainly has a more inviting and personable feel to it and a more human touch. Its appeal is down to its creative and edgy look and it has a more personalised and custom-made feel. Handwritten typography is very popular on posters, cards, and invitations, as well as intuitively designed websites. It is a decorative, unique and whimsical way to make text appealing and readable.