GDPR!!! I am sure a lot of us were tired of hearing about it
The GDPR legislation took pride of place over the news in recent months and I am sure a lot of us were tired of hearing about it. But what are the benefits?
In short, the GDPR legislation aims to make the processing of data more transparent, giving people more control over how their information is handled. This means that you have the right to ask organisations to remove your data from their systems. Good news.
This increases the quality of engagement between businesses and customers who choose to stay on the system, as communication will be more personal and effective.
Your data is less likely to fall into the wrong hands as fewer professionals will now have access to an organisation’s critical data, ensuring that it is kept private.
Being GDPR compliant is a major benefit in marketing, as it promotes your business’s reputation as a secure one which ultimately ensures a higher level of trust between consumer and clients.