Growing E-Commerce Business

This message was added Sunday 30th March 2025

Maximising Your Online Sales

The single most important aspect of growing e-commerce business is delivering a top-quality customer experience.  For many of our clients, their website is their first point of contact with customers and maximising customers and handling their demands promptly and efficiently is of primary importance. We can design your website to do most or all of this. 

A Well Optimised Website and the Customer Experience Is Key!

Getting initial attention and making shopping attractive and easy for visitors is the way forward.  This is achieved by a careful combination of social media and web page optimisation using concise and descriptive alt tags for each product.  When your visitor gets to your site and finds a good design, with a user-friendly interface, and also high quality images (and videos), with complete product descriptions then its easy for them to browse to the right place; they are likely to buy your products and if you deliver as expected, they will keep coming back for more.

Be Competitive - in Design, and Pricing!

Great design will assist growing e-commerce business but also be competitive with your pricing, offer multiple payment options on your e-commerce platform, and make it clear when deliveries can be expected, delivery methods, tracking numbers and returns.  Back up your website sales with quick and efficient customer service, and add data analysis to your strategy, to personalise customer experiences and predict future trends, and you’ll be onto a winning formula that will keep customers returning, and your e-commerce website buzzing with activity.  If there are problems, deal promptly and politely with customers and take note of their responses - there are valuable insights to be gained from them that can enhance your business for the future.

Responsive E-Commerce Websites Bring Faster Results

Your website will need to be responsive; i.e. easily viewed and function perfectly on all devices large and small, so, try testing it using a Smartphone, tablet or a desktop computer.  Do pages load and resize easily?  It is vital that visitors can navigate to what they need quickly, so simple menus that make it easy to find key pages and optimising your site so that they load quickly will improve performance.  When it comes to checking out, new visitors don’t always want to fill in lengthy forms so make payments easy, allowing guest payments, over multiple payment methods will help in growing e-commerce business, keeping your processes clear at all times.  Testing different layouts and gathering feedback will help to identify what your audience would prefer to see.  We find that simple, white backgrounds work best with most clients but there are many options available.

Build a Trustworthy E-Commerce Business

Building trust is another important aspect that brings people back.  To make product descriptions and photographs more compelling, try a video or a blog on your social media pages.  Good customer reviews and feedback are essential confidence boosters when growing e-commerce businesses so invite comments after delivery.  Once you have those customers, encourage them to keep returning via personalised email campaigns so that they feel the benefit from the latest promotions or offering their reviews.

Clear Calls to Action - To Boost Sales

To galvanise people into making a purchase, a ’Call to Action’ is a proven marketing tool which adds an element of urgency to galvanise people into purchasing - i.e. limited time at this price, or a clicker showing the limited stocks going down to inspire people not to miss out on a bargain.  A nice and obvious, brightly coloured button to click to your payment page makes it easy for customers to take the next steps rather than drift off in search of something else. 

Test Your E-Commerce Website Regularly

This is essential to identify areas of difficulty and track performance, so test pages both personally and with Google Analytics, gather feedback, then work on your strategy together with your web designer to grow your e-commerce business effectively.

GET A HARDER WORKING E-COMMERCE WEBSITE HERE!

Do you feel that your website could work harder?  Want some help boosting sales on your website?  Contact our team at Worldwide Webdesign, for advice, a demonstration of our successful e-commerce website models, and an individual quote, that’s tailored to your needs and budget!