Black Friday is taking place later on this week with many of us geared up and excited to get a good deal (it’s not just the consumers that are excited but retailers also!) There are deals to be had and money to be made.
If you are an e-commerce website participating in Black Friday, there are some great benefits to be enjoyed.
If people are ordering for Christmas, you have peace of mind knowing that their items will be with them in plenty of time for Christmas so you can guarantee a happy customer. You can also use Black Friday as an opportunity to clear old stock so you can prepare to introduce new stock in time for Christmas.
Black Friday is also good for drawing in new customers at a crucial time of year; strike up good deals in the sale and they may well browse through the rest of your site and want to keep buying.