This message was added Wednesday 15th November 2017
Social media is an effective tool.
Social media isn’t just for messaging, liking pictures or discovering that you’ve been tagged in a video from last night thinking you had the moves like Jagger but what actually more resembled The Office’s David Brent dance – not your finest hour.
No, it can and is being used to the advantage of businesses around the world. Companies are using social media platforms such as Facebook, Instagram, Twitter and LinkedIn to promote their online presence and raise brand awareness. It gets your business noticed by fresh eyes and it helps you to seek out customers who may already be talking about your company online.
Using the advanced technology of today, social media platforms can also recognise and give you an insight into who your target audience is, which can then help you to figure out the best way to reach out to them.
As well as also boosting your sales, social media is an effective tool for customer service. It is common for an unhappy customer to not take up their dissatisfaction with the company itself but instead, turn to Facebook to vent their disappointment. We have all seen bad cases of customer service plastered over social media, it happens – a lot. Of course, any business strives to satisfy their customers but this cannot always be done. In the unfortunate event of this, be prepared to be slated publically.
If you have a business page on social media, you can keep an eye on bad responses and solve any customer service issues as soon as they arise. People respond well when a business is quick to act and make amends to resolve the situation.
Don’t get left behind – move with the times. You want your business to remain relevant and by being active on social media and by doing it right, your company will reap the rewards.
We offer social media services.
To find out how we can help you, give us a call on 01323 739376 to arrange a free social media consultation.