Saving Money on Optimisation

This message was added Saturday 18th March 2023

Is Optimisation Cheaper than Ads?

Search Engine Optimisation is a term used in the world of Web Design and it basically refers to how Web designers, using various methods, manage to get their websites on page one of searches. If your website gets seen first, people click on it and then you get enquiries... sounds easy enough!

Some Fallacies

People often have a few misconceptions about optimisation; so if you are looking at saving some money, it might be worth your while to read them!

Google Ads Works for Me

People sometimes think they are saving money by doing their own optimisation or paying for Google Ads.  Google offer a way of bouncing your site quickly to the top of page one - for a monthly fee - and some tradespeople find it works for them. It is a one-off monthly payment for a one-off service, and it is okay if you just want a quick fix, but it does not come cheap. In fact, you can pay several hundred pounds a month for something that never lasts. Frequently we find that clients have been paying that to their web company or a designer unwittingly thinking that the company is doing actual work for them. But that company or individual could be simply taking your money, taking their cut and paying the rest to Google for the service.   Actually, Google Ads are just that - Ads - simply a temporary boost. At the end of the month, if you do not fork out another £200, your site drops back down to the depths of despair, so you might wonder how is this saving money? You may have got a customer or two out of it, without being tied into any contract but at what cost? By the end of the year you have paid £1,400 for a service which has gone out like a light and no more ads for you, until you pay more. Your website bobs in and out of the ratings depending on whether you have paid that month and that makes you look a bit flaky, too.

I Can Do My Own Optimisation!

Real optimisation has continuous benefits. However, getting started takes a bit of skill; writing those SEO pages, analysing the statistics each month and adjusting plans of action to suit does take time. Search Engine Optimisation work can be tedious and uninspiring at times. Worldwide Webdesign can teach you to do your own optimisation, and set up the SEO pages on your website so that you can do it.  If you are confident, enjoy a challenge and are good at writing, that will work.  But it is time consuming and you do need to be able to produce excellent copy these days because the ever-sophisticated web bots will come along and spot small errors, bad English etc which could get you you marked down, blacklisted or even mistaken for spam and your site taken off the Internet. If this happens, you may not be saving money, but wasting it - and your time.

Saving Money - and Time - on Optimisation

If you are too busy - we can save your time!  A proper SEO campaign, which grows and then maintains your position a lot more effectively, for your chosen keywords might be better way of saving money perhaps?  After all, when we want a plumber or a builder, or an electrician or a hairdresser, most people get one in to do the job. It might seem more expensive than DIY, but getting a professional in to do monthly search engine optimisation saves you time, gets the job done both regularly - and effectively - without making mistakes that could work against you.  Best of all, it gets ticked off your monthly to do list - so one less thing to think about.

The price will depend on a few factors such as your expected catchement area for your market, what you can afford and how quickly you need the optimisation done.  However, Worldwide Webdesign have 20 years in the business of quality Web design, search engine optimisation, booking systems, e-commerce websites, and business software, and our prices are extremely reasonable compared to many other Web designers.  Your time is worth money. So start saving it, with professional search engine optimisation, we can get you those much-needed visits!