Search Engine Optimisation
Search Engine Optimisation (SEO) is an Art
Getting your website to the top page in searches takes a little time, but it is a very important part of what we do - and an essential tool in your web arsenal.
If you are not getting enquiries from your website - then you are missing a trick! ...And the work could be going to your competitors.
We Handle All Your SEO Needs
SEO can be time consuming. It is also important to be accurate and no get marked down for content issues! Over the years, we have become pro-active rather than reactive, keeping abreast of the latest developments in the search engines which are ever more focussed on spotting the smallest of details and errors. Getting your SEO right is vital for your site to reach the spot in searches for chosen key words. The end result is all about improving the overall importance of the site. There are several ways of going about this, and our steady and measured processes with regular reviews ensures that all bases are covered in a professional manner.
Get Your SEO Right - Right from the start
Websites can be confusing places, not only for your visitors, but also for webcrawling bots which visit, and link your pages to search results. Many people get SEO wrong in the initial stages particularly if they are building their own website. With the best will in the world, errors can creep in which work against them. Initially, we can analyse your existing site, and have a discussion with you about what you want to achieve. We begin by homing in on your target audience and what they are looking for on the internet. We always start with a detailed keyword analysis and then the competitor analysis, especially the current top ranking sites, which helps to hone the results. We also check competing sites for new SEO campaigns and other strategies, as competing sites will go up or down too, in the long or short term, depending how active they are at SEO.
A detailed checklist of on-site and off-site optimisation is then run through until we get the A star rating, after which, off-site optimisation and occasional tweaks will keep content current. A lot of the off-site optimisation is about getting and maintaining links. We then concentrate on SEO monitoring either weekly or monthly, acting when required to bring sites that have dropped back up.
A Whole Approach to SEO Builds Your Web Presence
Our expertise includes supporting and/or managing social media campaigns such as Facebook, Twitter, etc. In order to help people improve SEO on their website, we recommend they have an active Facebook account for their business and here, also, we can help you set this up and run your own content, or post updates for you. If run correctly, Facebook, Twitter, and other social media campaigns can generate more clients alongside your website, or maintain links with existing clients with relatively little effort. They will certainly help your website`s SEO and resulting ranking.
If you need help with your SEO content, writing, link building or social media, we are happy to advise, set up your website for better and easier optimisation, and even TRAIN you to be your own SEO content writer! Contact us here to find out more.