SEO Eastbourne

SEO for Eastbourne

Do you want more visits to your website?  Get more visitors with SEO directed right at the heart of your business in Eastbourne!  There are many companies who claim to do Search Engine Optimisation, or SEO in Eastbourne on their websites, and many of them who use jargon, complicated language and technical terms in order to prove their worth.  But as an Eastbourne based web design company, we can help you be better connected to an Eastbourne customer base.  The sooner you get started on SEO, the sooner the clicks and interest will start to gather speed. 

Content is Crucial to Reach Your Eastbourne Audience

We would like to demonstrate, rather than simply tell you, what we can do, to improve your rank in Eastbourne searches, during a consultation in our offices in Eastbourne or via a Zoom screen share.  During the consultations we will show you examples of what we have achieved with our SEO campaigns for our Eastbourne clients, using the Google search console (where Google provides feedback on the website), and visitor numbers, and we can demonstrate to you the increase in visitor numbers over a period of time.

We are up front about our charges for the campaigns - this depends on a number of factors, including the number of keywords you want us to target, the difficulty level for those key words, in terms of competition throughout Eastbourne, and your budget.

If you are a company wanting to promote yourself in Eastbourne, feel free to call us to discuss your situation, and to obtain a quote. We are also happy to cover SEO for other areas too!

The more you can pay, the more work we can do to bring in more Eastbourne business through SEO, but for some clients budgeting the cost of a really effective campaign that would hit the target at first might seem daunting. Therefore we offer a fast starting scheme - a lower figure which is more realistic in the early days so that the ongoing work at a later stage pays for itself out of the work that comes in, whilst raising your profile in Eastbourne with all speed possible. This is where we can work around your budget (as low as from £30 per month) and find creative ways to match the cost of SEO for Eastbourne, to create an effective campaign that is equal to your expectations of what is affordable.

The SEO work itself comes under the following five categories:

KEYWORD RESEARCH

The keyword research is the first thing we do when we start a new SEO campaign. We start with a small list which we discuss with you, and we then find additional key words, which Google provides based on what people searched for in the past. The keyword list forms the basis for future work, especially when it comes to content. Once this list has been compiled, we will discuss it with you to make sure you are happy with it, and then we will set out to achieve Page One rankings for these keywords in a structured SEO format.

ANALYSIS OF YOUR SITE

Google judges the whole site, not just the words on the front end, and ranks it accordingly. Google checks code quality, speed of the site, links to the site, and a whole lot more. When we start new campaigns we go through a long list, checking all the basics. We do this by hand, rather than using a cheap scanning tool. After an analysis of your current website, we make a list of changes that we would like to see implemented to improve your SEO.

If you would like to keep your current web designer and they are happy to work with us, then we will send that list to them, and once this is done, we will re-check the items until we are happy that everything has been covered to improve your SEO. Some of the lists can be quite long, but the payback will be that Google will rate your website higher, which will improve rankings. Improving the quality of your website via the above simple changes is often your Key to Success!

WEBSITE TWEAKS

In most cases, small tweaks to the website should be sufficient for the website to gain higher ranking on Google. However, if your website itself is the main obstacle; i.e. not a realistic contender for optimisation, we will discuss this with you. It is often the case that the website is built on a platform that is simply not suitable for a pro-active SEO campaign. However, depending on the platfom used, it may be possible to rebuild the website in its entirety on a more modern platform which is more SEO friendly and is infinitely more viable for further development. This is not difficult for us; our staff can achieve this at a fraction of the time so it sounds worse than it is. In some cases we have rebuilt a website which then achieved a massive jump in rankings as Google prefered our code and site more than the previous version. So, even though the sites can look exactly the same, good, clean and well written code behind the website makes a tremendous difference to the overal progress of the site.

The core of this argument is, that if you have for example a good looking site, built on a poorly coded platform, you cannot effectively optimise it. By rebuilding the website but keeping the look and feel exactly the same (if this is what you want), we can guarantee results with targeted SEO - far more quickly - for the same amount of work.

CONTENT

Once the basic website is in good shape and it is more efficient, with all the above adjustments incorporated, we would aim to improve the content. In short, we will review your original content for quality and correct any errors, then aim towards writing a page for each key word, to target the optimisation. We will check that Google indexes each page. They may not be immediately obvious on the front end of the site, but these new SEO pages will get visits and form the basis of the content, working in the background to raise the importance of your site. One or two of the most prolific key words will be targeted on the Home Page, but for all the others, a separate SEO page maximises the chances of getting onto page one rankings for all of them. This is obviously time consuming (and requires a high level of language skill) but it is the most efficient way of getting Eastbourne visitors to your website in particular (and with the cumulative effect of keeping it up on the top rankings too).

MONITORING

The final step is monitoring how the SEO is going after a few months. After the third month, we will start to send you monthly reports, not only on the progress that we are making, but most importantly a note of the clicks and impressions to the website. These give an accurate view of where your website SEO success is at, and where it is heading. At any time, if you have any queries about this you are free to call or email us for more information.

Please note that we send 10 monthly reports, not 12, because at the end of August and December, people are on holiday and so are we, so the figures would be distorted and therefore not be indicative of normal trends.

If you would like to discuss a professional SEO strategy for your own site for the Eastbourne area or beyond, with a view to increasing your presence and profits, please give our team a call. We are happy to demonstrate further, either via a face-to-face meeting, or Zoom call.

SEO Eastbourne is for Eastbourne Businesses - just one of our expert Website services - from Worldwide Webdesign!